CLASS 1: orientation

Ethics

Civility

• Treat others with respect; put yourself in their shoes.
• Think before speaking, writing, acting.
• Remain calm, cool and collected when challenged.

Integrity

• Determine what is right and act accordingly.
• Recognize when you’re wrong and admit it publicly.
• Disclose what you will do to set things right.

Credibility: A reputation earned with a track record of —

• Ethical behavior
• Honest and accurate work

Weigh conflicting factors: News values (truth, public interest) must be considered alongside caring values (fairness, respect for privacy).


Responsibilities / opportunities

Self

• Consistency: practice, learn
• Improvement: do better each time
• Exploration: try new things [That’s how it works in newsrooms]

Bear Claw colleagues: Make sure your work reflects well on others.

Future students: If the semester goes well, this special-topic course may gain traction as a regular offering, and future students would benefit from your strong efforts.


Uncertainties

We need to embrace the fact that this is a new venture. The newness is thrilling, but results are uncertain. We must remain committed to creating a valuable learning experience under any circumstances.

Audience will determine the degree of interactivity. You and I need to be resourceful in creating an audience.

The reaction of university officials is not certain. Any risks we take must be carefully calculated.


Introduction to your work station

Log on

Note “Home.” Stuff stays there. Must return to the same work station to access your stored work.

Save things to “Home,” not desktop.

iPhoto and iMovie save things automatically.

Dock displays icons to open software.


Introduction to The Bear Claw
(open Firefox and go to your page)

Blog post (show sample)

• My Page
• Quick add / blog post
• Click on “more options”
• Post title: Label / Headline
• Byline if needed
• Typography limited. Just styles

Point out where other content is added